
Fenty Beauty
Shade matching drive-in experience in DXB and KSA.
Role: Lead Creative
In this unique Drive-In experience guests can ‘order’ their ‘base, mains, sides and extras’ whilst having a personalised shade matching consultation by a Fenty Beauty make-up artist. Alongside, exclusive access to their newest product; the hydrating longwear concealer that offers a serum-like texture with skincare benefits.
The Drive-In experience allows our guests to shop on the spot via Sephora QR codes dotted around the space that gain access to exclusive Gift With Purchase Fenty faves, pose and snap a pic at the dedicated photo area, and not forgetting the Fenty Beauty branded ice cream softie to enjoy on their way out of the Drive-In experience.
It’s an instagrammable space, powered by Fenty Beauty and Sephora, that allows guests to have a quick, easy and enjoyable shade matching experience. Whilst elevating their newest concealer product in the Fenty Beauty range.

+81%
Overall sales
+13K
New Instagram followers
+4.3M
Video views
+131K
Instagram likes
+7M
Reach on
opening night







