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Fenty Beauty

Shade matching drive-in experience in DXB and KSA.

Role: Lead Creative

In this unique Drive-In experience guests can ‘order’ their ‘base, mains, sides and extras’ whilst having a personalised shade matching consultation by a Fenty Beauty make-up artist. Alongside, exclusive access to their newest product; the hydrating longwear concealer that offers a serum-like texture with skincare benefits.

 

The Drive-In experience allows our guests to shop on the spot via Sephora QR codes dotted around the space that gain access to exclusive Gift With Purchase Fenty faves, pose and snap a pic at the dedicated photo area, and not forgetting the Fenty Beauty branded ice cream softie to enjoy on their way out of the Drive-In experience.

 

It’s an instagrammable space, powered by Fenty Beauty and Sephora, that allows guests to have a quick, easy and enjoyable shade matching experience. Whilst elevating their newest concealer product in the Fenty Beauty range.

+81%

Overall sales

+13K

New Instagram followers

+4.3M

Video views

+131K

Instagram likes

+7M

Reach on

opening night

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