Role: Lead Creative

A retail activation for a sportswear category targeted towards a Gen-Z audience, that advocates ‘minimal design for maximum focus in the moment’. A specially crafted journey that dramatize’s the ZNE product features, styling and benefits, whilst celebrating the story and insights behind the product.

Introducing a moment of still, calmness, and tranquility within the fast-paced shopping space, whilst driven by the Gen-Z insight that ‘minimalism’ is simply satisfaction with the basics.

An extreme form of abstract art composed of simple geometric shapes, to evoke a tranquil yet modern retail experience that offers minimal design for maximum focus in the moment.